Central Festival Pattaya Beach | Beachfront Mall Guide

Central Festival Pattaya Beach Highlights

• Southeast Asia's largest beachfront shopping mall, with a 111-meter open frontage facing the beach
• A 360-degree panoramic viewing balcony overlooking Pattaya City and the bay
• Over 370 retail shops including international brands like Zara, Armani, Adidas, Lacoste, and Calvin Klein
• A sea-view cinema — one of the only movie theaters in Thailand where you can watch the ocean while watching a film
• Direct internal access to the Hilton Pattaya, located on the mall's top floor
• A rotating front plaza hosting concerts, seasonal festivals, and promotions throughout the year
• Sixth-floor entertainment zone with bowling, karaoke, an arcade, and a kids' play area

What to Expect: Floor by Floor

Central Festival Pattaya Beach spreads its shopping, dining, and entertainment across seven distinct levels:

• Lower/Ground Floors — main fashion retail, including international and Thai brand stores, plus a food court at the basement level
• 3rd Floor — electronics, mobile phones, and a panoramic lookout point over Pattaya Bay
• 4th Floor — home appliances and lifestyle stores, including well-known electronics and home brands
• 5th Floor — home and lifestyle retailers, along with books and stationery stores
• 6th Floor — the mall's entertainment hub, with a cinema, bowling alley, karaoke, arcade, and kids' play zones
• 7th Floor — home to the Hilton Pattaya, accessible directly from inside the mall via internal elevator

Dining is spread generously throughout the upper floors, with over 100 restaurants and cafés covering Thai, Japanese, Italian, steakhouse, and fast-food options — many with outdoor seating and open views of the Pattaya coastline.

Good to Know Before Visiting Central Festival Pattaya Beach

• Entry to the mall is free — there's no admission fee
• Open daily from approximately 11:00 AM to 11:00 PM
• The mall has two entrances: one facing Pattaya Beach Road, one facing Pattaya 2nd Road, so it's walkable from either side of central Pattaya
• Parking for around 2,000 vehicles is available on-site
• The 3rd-floor lookout platform is a good free stop for photos of Pattaya Bay without needing to book a paid viewpoint elsewhere in the city
• The mall connects directly to the Hilton Pattaya, making it convenient if you're staying there or want to combine shopping with a rooftop bar visit
• It's an easy pairing with Terminal 21 Pattaya, located nearby, if you want to combine both malls into one shopping day

Central Festival Pattaya Beach Location

Address

333/99 Moo 9, Pattaya Beach Road, Nong Prue, Bang Lamung District, Chon Buri 20260, Thailand

Nearby Landmarks

Pattaya Beach, Hilton Pattaya, Pattaya 2nd Road

How to Get There

• Taxi
• Grab
• Baht bus (songthaew) along Pattaya Beach Road or Pattaya 2nd Road